Students complete the following four required courses in the Sport and Entertainment Venue Management Graduate Certificate program:
Select a course title below to read a full description for each course.
Examine the management of sport and entertainment venues, paying particular attention to environmental concerns and the sustainability of the event venue. From this underpinning, learn about several critical topics essential for venue management including facility construction and design, risk management, food and beverage operations, roles of the general manager and venue policy and procedures.
A thorough background on operations and services is essential for sport and entertainment venue managers. Learn essential managerial functions including booking and scheduling venues, recruiting and training staff, managing volunteers, box office operations, crowd and crisis management, facility operations and repair, and enhancing the fan experience.
Explore advanced concepts of fiscal management as applied to the unique industries of parks, recreation, tourism and sport management with an emphasis on sport and entertainment venues. Gain an understanding of how the receipt, disbursement and utilization of funds can foster sustainability within these types of organizations. Additionally, this course focuses on developing the skills necessary to apply ethical financial analysis principles through financial risk management.
Examine the theoretical principles and applications of marketing and promotion strategies for sport venues and key marketing concepts and strategies using case studies. Discuss marketing activation, leveraging strategies of sport/event sponsor brands/companies, and marketing plan development.
Students unsure if they are interested in the certificate but who would
like to take stand alone facility management online courses can enroll in
the course of their choice as a Non-Degree Student. See the Apply page for